Mailchimp vs ConvertKit 2026: Which AI Tool is Better?
Compare Mailchimp and ConvertKit side-by-side to find which tool best fits your needs. Feature comparison, pricing breakdown, and expert recommendations.
What are the main differences between Mailchimp and ConvertKit?
Mailchimp and ConvertKit serve different purposes in the AI tools ecosystem. While both are powerful solutions, they differ in features, pricing, target audience, and use cases.
Mailchimp
All-in-one marketing platform helping businesses manage and communicate with clients, customers, and other interested parties.
- • Email Campaigns
- • Marketing Automation
- • Audience Management
- • Analytics
ConvertKit
Email marketing platform designed for creators, bloggers, and online businesses to build, manage, and monetize their email lists with powerful automation features.
- • Email automation workflows
- • Landing pages and forms
- • Subscriber tagging and segmentation
- • Visual automation builder
Which is better: Mailchimp or ConvertKit?
The choice between Mailchimp and ConvertKit depends on your specific needs:
Choose Mailchimp if you need:
- • Email Marketing capabilities
- • Freemium pricing model
- • Tools for marketing-manager, digital-marketer
Choose ConvertKit if you need:
- • Email Marketing capabilities
- • freemium pricing model
- • Tools for Marketer, Content Creator
How do Mailchimp and ConvertKit compare on pricing?
| Feature | Mailchimp | ConvertKit |
|---|---|---|
| Pricing Tier | Freemium | freemium |
| Starting Price | ||
| Category | Email Marketing | Email Marketing |
| Best For | marketing-manager | Marketer |
Detailed Feature Comparison

Mailchimp
Email Marketing
All-in-one marketing platform helping businesses manage and communicate with clients, customers, and other interested parties.

ConvertKit
Email Marketing
Email marketing platform designed for creators, bloggers, and online businesses to build, manage, and monetize their email lists with powerful automation features.
Mailchimp vs ConvertKit: Which is better for professionals?
Both tools serve Email Marketing professionals.Mailchimp is designed for marketing-manager and digital-marketer, while ConvertKit targets Marketer and Content Creator.
Best suited for:
Best suited for:
What are the key differences between Mailchimp and ConvertKit?
Mailchimp Features
ConvertKit Features
How do Mailchimp and ConvertKit compare on pricing?
Mailchimp Pricing
Free tier available with premium features on paid plans
ConvertKit Pricing
Which tool category fits your workflow better?
Category
Email MarketingCategory
Email MarketingCan't Decide? Try Both!
Both Mailchimp and ConvertKit are excellent tools. The best choice depends on your specific needs and workflow.
Final Verdict: Mailchimp vs ConvertKit
Both Mailchimp and ConvertKit are excellent AI tools, but they serve different audiences and use cases. Your choice should depend on your specific requirements, budget, and workflow needs.
✅ Mailchimp is better for:
- • marketing-manager, digital-marketer, entrepreneur, business-owner
- • Freemium budget requirements
- • Email Marketing workflows
✅ ConvertKit is better for:
- • Marketer, Content Creator, Blogger, Entrepreneur, Writer, MBA
- • freemium budget requirements
- • Email Marketing workflows