Question 1

How do you turn text into an image in Canva?

Accepted Answer

You turn text into AI-generated images in Canva by accessing the Magic Media tool through the Apps menu in your design editor. After opening any design project or starting fresh, click Apps in the left sidebar and search for Magic Media or Text to Image, which appears with a distinctive purple icon. The tool opens a prompt field where you describe the image you want to create, including specific details about style, colors, subjects, lighting, and composition that guide the AI toward your vision. You can also select preset artistic styles like Watercolor, Filmic, or other options that automatically apply consistent visual treatments to your generated images.

The generation process takes seconds after you click Create Image, with Canva producing multiple unique variations based on your text description. Each generated option appears in a preview grid where you can compare results and select the version that best matches your needs. You add chosen images to your design canvas with a single click, then customize them like any other visual element by resizing, cropping, applying filters, or layering with additional graphics and text. The AI learns from detailed prompts, so including specific descriptive language about what you want produces better results than vague requests.

Canva integrates Text to Image directly into your workflow rather than requiring separate tools or complex exports. You generate images without leaving your project, maintaining design momentum while accessing AI capabilities alongside templates, stock photos, and other creative resources. This seamless integration lets you rapidly prototype visual concepts, create unique marketing graphics, or fill content gaps when stock photography does not match your specific needs. Most users find the tool intuitive enough for immediate productivity without technical training beyond understanding how descriptive prompts influence AI output quality.

Question 2

Is Canva's AI image generator free?

Accepted Answer

Canva provides limited free access to the AI image generator for users without paid subscriptions, though the exact number of generations varies based on account status and Canva's current policies. Free users can experiment with Text to Image functionality to test whether AI-generated visuals fit their design needs before committing to premium plans. This trial access lets you evaluate output quality, learn effective prompting techniques, and determine if the tool delivers sufficient value to justify upgrading. The free tier gives you enough generations to complete small projects or create occasional custom images when stock photos fall short of your requirements.

Canva Pro and Teams subscriptions include significantly expanded AI generation capacity as part of their comprehensive feature packages. Paid users receive higher monthly generation limits that support regular use for marketing campaigns, social media content, and ongoing design projects without hitting restrictions. The exact allocation adjusts periodically as Canva refines its pricing structure and adds new AI capabilities to premium tiers. Most professional users who rely on custom imagery for client work or business content find the paid plans necessary to maintain consistent production workflows without pausing for limit resets.

The value calculation depends entirely on your image generation frequency and alternative options. If you only need occasional AI images for personal projects, the free tier might suffice indefinitely. However, businesses creating daily social media posts, marketing teams developing campaign assets, or designers working with multiple clients quickly exhaust free allocations and benefit from upgrading. The premium subscription also unlocks additional Canva features beyond just AI generation, including brand kits, premium templates, and team collaboration tools that often justify the cost independently of the image generator itself.

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Canva Text to Image: Frequently Asked Questions

How do you turn text into an image in Canva?

Is Canva's AI image generator free?