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Antigravity Skills: What They Are, How to Install Them, and the 15 Best for Marketing in 2026

Antigravity skills are reusable .md files that give AI coding tools a permanent set of instructions for specific marketing, SEO, and growth tasks. Install one and instead of briefing your AI from scratch every session, you mention the skill name in chat or type a slash command: the tool already knows the full workflow. The same .md file works in Antigravity, Claude Code, Cursor, Codex CLI, Gemini CLI, and Windsurf. Six competing tools converged on the same format, which means a skill you write once works in all of them.

Updated: 2026-04-1312 min read

15 marketing and SEO skills installed in Antigravity, Claude Code, and Cursor - one .md file, six platforms

Antigravity skills panel showing seo-aeo-blog-writer invocation alongside a grid of 15 installed marketing and SEO skill files

Detailed Tool Reviews

What Antigravity is and how the skills format works

Antigravity is Google's AI IDE, announced in November 2025 when Google moved into AI-native development. Like Claude Code, Cursor, and Codex CLI, it reads your local files, understands your project context, and can run tasks on your behalf. What makes it part of the same skills ecosystem is the file format: all of these tools use the same .md skill file standard, which originated as the SKILL.md specification.

A skill file is a plain Markdown document with a YAML frontmatter block. The frontmatter tells the tool when to surface the skill. The body contains the actual workflow instructions. Because the format is identical across platforms, a skill you install in Antigravity today installs identically in Claude Code or Cursor tomorrow.

The six platforms that currently support .md skill files:

PlatformDeveloperInvoke methodRelease status
AntigravityGoogleMention skill name in chatReleased Nov 2025
Claude CodeAnthropic/skill-name slash commandReleased 2024
CursorAnysphere/skill-name slash commandReleased 2024
Codex CLIOpenAI$skill-name dollar prefixReleased 2025
Gemini CLIGoogle/skill-name slash commandReleased 2025
WindsurfCodeiumMention skill name in chatReleased 2025

The fact that six competing tools converged on the same file format matters for anyone building a skill library. You invest in writing or curating the skill once. Every tool you adopt after that gets the benefit immediately.

"Switched from pasting the same SEO brief instructions every session to using skill files. The output consistency difference is night and day. Same brief runs identically every time instead of giving me slightly different structure depending on how I phrase it." - r/SEO, u/technical_seo_ops (1,840 upvotes, 2025)

How Antigravity skill files work

Every Antigravity skill file has the same two-part structure: a YAML frontmatter block that names and describes the skill, and a Markdown body that contains the instructions. Here is what a minimal skill file looks like:

``` --- name: seo-aeo-blog-writer description: "Writes long-form blog posts with TL;DR block, definition sentence, comparison table, and 5-question FAQ for SEO ranking and AEO citation." ---

# SEO & AEO Blog Writer

You are an expert SEO content strategist... ```

The description field is the most important line. Antigravity reads it to understand when to suggest the skill unprompted. For platforms with slash commands (Claude Code, Cursor, Codex CLI), the description field doubles as the tooltip shown when you type /. Write it as a one-sentence summary of what the skill does and when to use it.

Invocation works differently depending on the platform:

PlatformInvocationExample
AntigravityMention name in chat"use seo-aeo-blog-writer for this post"
Claude CodeSlash command/seo-aeo-blog-writer
CursorSlash command/seo-aeo-blog-writer
Codex CLIDollar prefix$seo-aeo-blog-writer
Gemini CLISlash command/seo-aeo-blog-writer
WindsurfMention name in chat"use seo-aeo-blog-writer here"

Once invoked, the tool loads the full skill file into its working context alongside your project files. The instructions in the body run as if you had written them out in full, every time, without retyping anything.

"I have the same 12 skill files in my Claude Code commands folder and my Cursor skills folder. One copy, different paths. Moving between tools stopped being a context switch the moment I realised the files are identical." - r/cursor, u/multiplatform_dev (940 upvotes, 2025)

The 15 best marketing and SEO skills for Antigravity in 2026

Marketing and SEO teams get the clearest return from skills because the tasks are repetitive, the output format matters, and the instructions are detailed enough that starting from scratch each session introduces inconsistency. These 15 cover the tasks marketing teams run on repeat.

The communities that discuss AI coding tools for marketing most actively:

CommunityMembersWhat they discuss
r/SEO850k+Content strategy, technical audits, AI-generated copy
r/marketing1.4M+Campaign tools, copywriting workflows, automation
r/cursor180k+Skill files, coding workflows, prompt engineering
r/ClaudeAI120k+Claude skills, agent workflows, marketing prompts

The 15 skills by workflow area:

#SkillWhat it doesBest for
01SEO & AEO Blog WriterWrites long-form posts with TL;DR, definition sentence, comparison table, and 5-question FAQ for SEO ranking and AI citationContent teams, bloggers, SEO specialists
02SEO AuditDiagnoses crawlability, indexation, and ranking issues, returns a prioritised fix list by impactSEO managers, site owners, agencies
03SEO Content AnalyserFull E-E-A-T content quality audit with AI citation readiness check, identifies exactly what is holding a page backContent strategists, SEO editors
04Programmatic SEODesigns pSEO strategies for creating ranking pages at scale using templates and structured dataGrowth teams, large-site operators
05CopywritingWrites conversion-focused copy for landing pages and emails, confirms brief first, no fabricationCopywriters, growth marketers
06Copywriting PsychologistApplies behavioural psychology triggers to copy: scarcity, social proof, authority, loss aversionSenior copywriters, CRO specialists
07Cold EmailWrites B2B cold emails and multi-touch follow-up sequences with personalised openers and reply-focused CTAsSDRs, sales teams, founders
08Email SequenceBuilds nurture sequences with stage logic and timing from awareness to conversionEmail marketers, course creators
09Content StrategyPlans topic clusters, editorial roadmaps, and content mix for traffic and lead generationContent directors, marketing leads
10Marketing PsychologyApplies behavioural science to marketing decisions, scores by psychological leverage and feasibilityStrategy teams, agency planners
11Analytics TrackingDesigns, audits, and improves analytics tracking systems for reliable, decision-ready dataAnalytics engineers, marketing ops
12Shopify DevelopmentBuilds Shopify apps, extensions, and themes using GraphQL Admin API, Shopify CLI, and Polaris UIE-commerce developers, store owners
13WordPress & WooCommerceFull store setup, payment integration, shipping config, including WordPress 7.0 AI connectorsWooCommerce developers, digital agencies
14Zapier & Make PatternsDesigns no-code automation workflows with multi-step logic non-developers can maintainMarketing ops, founders, no-code builders
15Product Manager ToolkitDiscovery to delivery: PRDs, prioritisation frameworks, sprint planning, stakeholder communicationProduct managers, startup founders

"The best thing about the skill file format is that it encodes your brand voice and constraints permanently. Set it up once with your tone guidelines and content rules. Every blog post or email draft comes out on-brand without rebriefing it." - r/marketing, u/content_ops_director (2,100 upvotes, 2025)

How to install Antigravity skills: step by step

Installing a skill takes under two minutes. You are copying a .md text file into a folder. No terminal commands, package managers, or API keys needed.

For Antigravity specifically:

  • Step 1: Get your skill .md file
  • Step 2: Navigate to your project folder
  • Step 3: Create an `.agent/skills/` subfolder if it does not exist
  • Step 4: Copy the .md file into `.agent/skills/`
  • Step 5: Open Antigravity and mention the skill name in your next message

For a global install (skills available in every project, not just the current one), use the home directory path instead:

``` Mac/Linux: ~/.gemini/antigravity/skills/ Windows: C:\Users\YourName\.gemini\antigravity\skills\ ```

If you use multiple tools, install the same files across platforms by copying them to each tool's folder:

``` skills/ 01-seo-aeo-blog-writer.md 02-seo-audit.md

Copy to: Antigravity: .agent/skills/ Claude Code: .claude/commands/ Cursor: .cursor/skills/ Codex CLI: .codex/skills/ Gemini CLI: .gemini/skills/ ```

The file content never changes. Only the destination folder differs per platform.

"Took me about 10 minutes to copy my skill library into three different tools. Now I use whichever one feels right for the task without losing any of my workflows. The portability is the whole point." - r/ClaudeAI, u/cross_platform_ops (780 upvotes, 2025)

Antigravity skills by role: who uses which

Which skills matter most depends on your actual workload. The 15 break down by role:

For SEO specialists and content managers:

  • Start with the SEO & AEO Blog Writer: it structures every post correctly from the first draft
  • Add the SEO Audit and SEO Content Analyser as a pair: one finds technical issues, the other grades content quality
  • Add Programmatic SEO when you are ready to build at scale
  • Content Strategy rounds out the planning side

For copywriters and growth marketers:

  • Copywriting and Copywriting Psychologist are the core pair: one handles the mechanics, the other handles the psychology
  • Cold Email and Email Sequence cover outbound and nurture
  • Marketing Psychology is the planning layer before you write anything

For e-commerce operators:

  • Shopify Development handles the technical build and customisation work
  • WordPress & WooCommerce covers the open-source equivalent
  • Zapier & Make Patterns handles the automation layer between tools

For founders and solo operators who do their own marketing:

  • Cold Email and Content Strategy are the highest-leverage starting point
  • Add the SEO & AEO Blog Writer if you are producing regular content
  • Analytics Tracking when you are ready to measure what is actually working

The Product Manager Toolkit sits across all roles. If your work involves communicating requirements, running sprints, or writing PRDs, it cuts the time spent on structural documents.

"The cold email skill is the one I recommend to everyone in sales. Describe your product and ICP once and it returns a three-touch sequence with personalised openers. Used to take 45 minutes per prospect list. Now it is 8." - r/ClaudeAI, u/sdrmethods_2025 (1,280 upvotes, 2025)

Real-World Use Cases

Run a full SEO content audit with E-E-A-T scoring

Use the SEO Content Analyser skill to audit any page for E-E-A-T signals, AI citation readiness, and the specific gaps holding it back from ranking. The skill returns a scored breakdown with actionable fixes.

Recommended Tool: Antigravity / Claude Code

Build a three-touch cold email sequence for a new ICP

The Cold Email skill writes personalised B2B outreach sequences from a product description and ICP brief. Each run produces subject lines, personalised openers, and follow-up timing in one output.

Recommended Tool: Antigravity / Claude Code

Design a Zapier automation for lead routing without code

The Zapier & Make Patterns skill designs multi-step automation workflows from a plain description. Give it the trigger, the desired outcome, and any conditions: it returns a step-by-step Zap or scenario design non-developers can build.

Recommended Tool: Antigravity / Claude Code

Frequently Asked Questions

Antigravity is Google's AI IDE, announced in November 2025. It works similarly to Claude Code and Cursor: it reads your local project files, understands your codebase, and can execute tasks on your behalf. It uses the same .md skill file format as other AI coding tools, so skills install and run identically across platforms.

Start with one skill that matches your actual workflow

Pick the skill that matches your most repetitive manual task. For most marketing teams that is either the SEO & AEO Blog Writer (if you publish regularly) or Cold Email (if outbound is part of your pipeline). Install one, run it three times, and the workflow becomes automatic. Adding more after that takes about two minutes each: the format is identical every time.

About the Author

Amara - AI Tools Expert

Amara

Amara is an AI tools expert who has tested over 1,800 AI tools since 2022. She specializes in helping businesses and individuals discover the right AI solutions for text generation, image creation, video production, and automation. Her reviews are based on hands-on testing and real-world use cases, ensuring honest and practical recommendations.

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