15 Claude Prompts for Social Media Strategy That Replace a Junior Social Media Manager

I run social media for [BRAND/BUSINESS], a [INDUSTRY] company targeting [TARGET AUDIENCE DESCRIPTION]. Help me define a clear brand voice: (1) 3-4 adjectives that describe how we should sound, with a short explanation of each, (2) 2-3 specific things we should never sound like, with an example, (3) a sample sentence rewritten in our voice from a generic version I'll give you, (4) the emotional outcome we want a follower to feel after seeing our content, (5) how our voice should shift, if at all, between [PLATFORM A] and [PLATFORM B]. Be specific, avoid generic brand-voice words like "authentic" or "relatable" without defining what that actually means for us.

Act as a social media strategist. I'm going to describe [NUMBER] competitors in the [INDUSTRY] space: [LIST COMPETITOR NAMES/DESCRIPTIONS AND WHAT YOU'VE NOTICED ABOUT THEIR CONTENT]. Based on what I've described, help me identify: (1) the content formats they seem to lean on most, (2) a gap in their content that we could realistically own, (3) one thing at least one of them is doing well that we should adapt, not copy, (4) a content angle none of them are using that fits our brand voice. Push back if my description of a competitor sounds like it's missing an obvious angle.

I have limited time and can realistically post consistently on [NUMBER] platforms. I'm considering [LIST PLATFORMS]. My audience is [AUDIENCE DESCRIPTION] and my main goal right now is [BRAND AWARENESS/LEAD GENERATION/COMMUNITY/SALES]. Recommend which platforms to prioritize and which to deprioritize or drop, with your reasoning tied to my specific audience and goal, not generic platform demographics. Include a realistic posting frequency for each platform I should keep, based on what's sustainable, not what's theoretically ideal.

Build a 30-day content calendar for [BRAND/BUSINESS] on [PLATFORM], posting [FREQUENCY, e.g. 4 times a week]. My content pillars are [LIST 3-4 PILLARS, e.g. product education, behind the scenes, customer stories, industry commentary]. For each post give me: the date, the pillar it falls under, a one-line concept, the format (carousel, single image, video, text post), and the primary purpose (reach, engagement, or conversion). Balance the calendar so no single pillar or purpose dominates more than [PERCENTAGE]% of the month.

Help me define 4-5 content pillars for [BRAND/BUSINESS] in the [INDUSTRY] space, targeting [AUDIENCE DESCRIPTION]. For each pillar give me: a clear name, the specific purpose it serves (educate, entertain, build trust, sell), 3 example post concepts, and roughly what percentage of my total content it should make up. The pillars should work together to build a complete picture of the brand, not just be a random list of topics I could post about.

There's a trend/format/topic happening right now: [DESCRIBE THE TREND]. My brand is [BRAND/BUSINESS], voice is [BRIEF VOICE DESCRIPTION], and I sell [PRODUCT/SERVICE]. Give me 3 ways to genuinely tie this trend to my brand without forcing it, and 1 honest recommendation if the trend doesn't actually fit and I should skip it. If you recommend using it, write a sample post that ties the trend to something real about my brand, not just the trend with my logo on it.

I have one core idea: [DESCRIBE THE IDEA/ANNOUNCEMENT/UPDATE]. Write it as three separate posts: (1) an Instagram caption with a strong first line, natural line breaks, and a call to action, (2) a LinkedIn post with a professional but human tone, structured for easy scanning, (3) an X/Twitter post under 280 characters that leads with the most interesting part first. Each version should read like it was written for that platform specifically, not the same paragraph reformatted three times. My brand voice is [BRIEF VOICE DESCRIPTION].

Write a short-form video script (Reels/TikTok/Shorts length, 30-45 seconds) about [TOPIC]. Start with a hook in the first line that would stop someone mid-scroll, not a generic question. Structure it as: hook, the problem or curiosity gap, the payoff/answer, and a clear call to action. Write it as spoken dialogue, not a formal script, the way a real person would actually say it on camera. Give me 2 different hook options for the opening line.

Build a [NUMBER]-slide carousel post about [TOPIC] for [PLATFORM]. Slide 1 needs a hook strong enough to make someone swipe. Each following slide should cover one clear point, not overload with multiple ideas. The final slide should have a clear call to action. For each slide give me: the headline text, 1-2 supporting lines, and a one-line note on what the visual should show. Keep the text on each slide short enough to read in 2-3 seconds.

I run social media for [BRAND/BUSINESS], voice is [BRIEF VOICE DESCRIPTION]. Write response templates for these common comment types: (1) a genuine compliment, (2) a question about pricing or availability, (3) a mild complaint that isn't a full crisis, (4) someone tagging a friend, (5) a troll or bad-faith comment. Each response should sound like a real person on our team wrote it, not a canned corporate reply. Keep each one short enough to actually use as a comment reply, not a paragraph.

Generate 8 interactive post ideas for [PLATFORM] designed to genuinely increase comments and shares, not just ask "thoughts?" at the end of an unrelated post. Include a mix of polls, either/or questions, fill-in-the-blank prompts, and a "hot take" style post relevant to [INDUSTRY/NICHE]. For each, explain briefly why it's likely to get a real response, not just impressions.

We received negative feedback: [DESCRIBE THE SITUATION HONESTLY]. Help me draft a public response that (1) acknowledges the issue without being defensive, (2) takes appropriate responsibility without over-apologizing for something minor, (3) states what we're doing about it if applicable, (4) matches our brand voice of [BRIEF VOICE DESCRIPTION] without sounding dismissive of a real concern. Give me two versions: one for a public comment reply, one for a longer post if the situation warrants a full statement.

Here's the performance data for a recent post: [PASTE METRICS: reach, impressions, likes, comments, shares, saves, or whatever you have]. For context, this post was about [TOPIC] on [PLATFORM], and our typical post gets roughly [TYPICAL METRICS]. Help me diagnose why this one over/underperformed: consider the hook, the format, the timing, and the topic itself. Give me one specific, testable change to try on the next similar post, not a generic "post more consistently" answer.

I'm deciding between two options for the same post. Option A: [PASTE OPTION A]. Option B: [PASTE OPTION B]. Both are for [PLATFORM], targeting [AUDIENCE DESCRIPTION]. Compare them on: which hook is more likely to stop a scroll, which reads more naturally in our brand voice of [BRIEF VOICE DESCRIPTION], and which has a clearer call to action. Recommend one, and tell me specifically why, not just which one you personally prefer.

Here's this month's raw post data: [PASTE A LIST OF POSTS WITH THEIR KEY METRICS]. Build me a monthly summary covering: our top 3 performing posts and what they had in common, our bottom 3 and what likely held them back, which content pillar or format performed best overall, and 2 specific recommendations for next month based on this data, not generic best practices. Write it in a format I could actually paste into a report for a client or manager.